1.1 In this privacy policy of Stapf GmbH (“Policy”) describes how Stapf GmbH, 6300 Wörgl, Austria collects personal data about you when you visit our website (“Website”), and its use is collected and processed. We process your data exclusively based on legal provisions (GDPR, DSG 2018, TKG 2003).
2 Data collected by us
2.1 Data you provide to us. When you visit our website, correspond with us, participate in one of our promotions, take part in our surveys, post on our websites, subscribe to our newsletter, purchase our goods, create an account, or communicate with or through us via one of our social media platforms, such as our chatbot tools, you may share data about yourself with us. This may include data that allows conclusions to be drawn about your person (“personal data”). When we ask you to provide certain data, we collect the data contained in the respective forms or on the corresponding pages. In addition, you can voluntarily provide us with further information when you contact us or interact with us in other ways.
2.2 If you are a regular visitor to our website, you can create a user account upon request (“User Account”) create an account with us. The data you provide when setting up a user account includes, among other things, your name, your username for the account, your email address, your country of residence, and your phone number. When you register to have a user account with us, you also create a unique password that allows you to access your account. We also collect data regarding your preferred content on our websites (such as videos you like).
2.3 If you decide to purchase goods or services on our website, we will additionally collect your delivery address, your billing address, and payment information. Please note that your payment data is not stored by us; this is done by an external payment service provider.
2.4 If you choose to subscribe to one of our newsletters or receive other types of direct communication from us, you may provide us with your name, email address, gender, date of birth, and interests.
2.5 When you visit our website, we may use your personal data to improve your user experience through recommendations tailored specifically for you. This may include recommending certain content based on your search history or your Facebook likes or interests. We do not collect your username or password for Facebook, Twitter, or Google+. However, we may collect certain information from these sites indicating whether you have accounts on Facebook, Twitter, or Google+. This data is used to access or obtain certain data about you from your Facebook, Twitter, or Google+ profiles to enhance your user experience and provide you with content important to you. This involves data you have published on your profile. We do not access your personal page settings.
2.7. Data that is collected automatically. When you visit our website, we may automatically collect the following data: your IP address, login data, location, browser type and version, browser plug-in types and versions, operating system and platform, information about your visit, including the URL clickstream (sequence of page views) on, through, and from our website, your advertising ID (if supported by your device, such as an Apple or Google product), products you view or search for, videos you have opened, download errors, duration of visits to specific pages and interactions between pages and apps, media downloads for offline use, screen resolution, device processing and memory capacity, playback errors and buffering issues, user behavior such as app usage duration, as well as device IDs (for example, an IMEI number, a unique identifier assigned to mobile phones used by GSM networks to recognize valid mobile devices). The automatic data collection is done using various technologies, including "cookies" and "web beacons."
2.9 Data we receive from other sources. We may receive data about you from other sources when you use one of the other services (e.g., payment service providers). We also work closely with third parties (including, for example, business partners, subcontractors for technical services, payment and delivery services, advertising networks, analytics providers, search engine operators, credit agencies) and may receive data about you from them (including publicly available data).
3 Why we use your data
3.1 We use the data we collect to provide you with the best possible user experience when you visit our website or use our apps and interact with us, including by using our services and products. This includes using your data for the following purposes:
- (a) Provision and improvement of our products and services: We use your data to provide you with the products and services you requested through the website, including when you make purchases, when we send you a confirmation email, or contact you about your account. We use your data to improve and customize our website, products, and services to better match the behavior and technical capabilities of our users.
- (b) Setting up and managing your account: We use your data to set up your account and manage our relationship with you. We also use your data to communicate with you regarding your account and our services.
- (c) Management of the website and apps: We use your data to manage our website and apps for internal activities, including troubleshooting purposes, and to better understand errors that may occur when you use our website and apps.
- (d) Improving the use and content of our sites and apps: We use your data to improve the content of our websites and apps and to ensure that the content is displayed as effectively as possible for you and your devices.
- (e) Protection and security. We use data collected on our website and apps as part of our efforts to ensure the protection and security of our website and apps and to better manage our IT systems. We use the data collected by our security systems to provide better protection and higher security for the premises and visitors of our events.
- (f) Marketing: We use your data to communicate with you and keep you informed about our activities and events, as well as those of third parties that may interest you, and to make suggestions and recommendations on our website and apps about goods or services that might interest you. You receive this information from us via email (subject to your prior consent where legally required), personalized messages on our websites, targeted advertisements on our website and external platforms, text messages, social media, or by phone.
- (g) Online marketing: We use your data to measure and understand the effectiveness of the advertising we deliver to you and others, and to provide you with relevant advertising. We also use your data when communicating with you via social media to build and maintain our social media brand.
- (h) Personalizing and improving the user experience: To the extent permitted by law, we may combine data from external sources, including social media websites, with data you provide and data we collect, including data obtained through cookies and web beacons. We may use this data and the combined data to learn more about your preferences as our customer, improve your user experience on our website and apps, and provide you with information, content, and offers tailored to you.
- (i) Enabling a seamless experience across all devices and platforms: We reconcile the data we have collected from you and received from you on one device or platform with the data we have collected or received from you on other devices or platforms.
- (j) Providing customer services and handling complaints and inquiries: We may use your data to provide you with more efficient customer services and to handle your complaints or inquiries.
- (k) Making necessary disclosures and enforcing legal rights: We may use your data to make the necessary disclosures in response to information requests that we are legally required to comply with from enforcement or supervisory authorities, regulatory bodies, or control authorities, or in the context of defending legal claims, as well as to enforce our terms and/or this policy.
- (l) Conducting sales, transfers, or restructurings one of our business units.
4 Legal basis for the use of your data
4.1 The processing of your personal data is based on a broad legal basis, including:
- (a) When you have given your consent: for example, we need your consent to process your personal data for direct marketing activities, such as when we use cookie technologies or when we process special categories of personal data, like your clothing style.
- (b) When processing is necessary to fulfill a contract: for example, to deliver goods you ordered in our online shop or to enable an in-app purchase,
- (c) When we must comply with a legal obligation: we may need to disclose your data to an enforcement authority or to your or our authorized representatives who represent us in a legal dispute.
- (d) When processing is necessary based on our legitimate interests; these include, for example: (1) Providing our products and services to you, (2) ensuring that your account is adequately protected and that our website, apps, network, and information technology are secure and properly used, (3) better understanding how you use our products, services, apps, and website as well as making improvements, (4) researching and analyzing the products and services you want, (5) tailoring our content, marketing, advertising, and offers to your individual interests, (6) maintaining a profile in traditional and social media, (7) efficient communication as well as social analytics and content performance on social media, (8) security regarding our business operations and those of our business partners, as well as monitoring the areas around and within our business premises to protect our employees, customers, and the public from misconduct or criminal acts, (9) developing and maintaining relationships with suppliers, partners, and other companies as well as dealing with the people working for them, (10) keeping up to date with current market practices to ensure that we offer a service that is competitive and meets our customers' expectations, and (11) determining the effectiveness of advertising on our website, apps, and partner websites. In some states, this type of data processing requires appropriate consent. We will obtain your consent if we are legally required to do so.
5 Data sharing and disclosure
5.1 We may share your data for the purposes specified in section 3 of this policy with third parties, including external online platforms, social media platforms, entities that provide services for us or act as our agents, including subcontractors (and their agents) and consultants, advertising agencies, advertising networks, IT suppliers, database providers, backup and disaster recovery specialists, email providers, and other service providers necessary to improve our products and services.
5.2
- (a) We share aggregated, anonymized, or otherwise non-personal data with advertising partners, advertising networks, and social networks that need this data to provide you and others with selected relevant advertisements. We also use aggregated data to help advertising partners reach the type of audience they want to target.
- (b) We use the personal data we have collected from you to help our advertising partners show their ads to a target audience and present our advertising messages to you, including through tools like Facebook Custom Audience and Google Customer Match. This means you will see ads that are of greater interest to you based on the personal data we have collected from you, and
- (c) We share certain personal data of yours and access data from analytics services and search engine providers that help us improve and optimize the website and apps to achieve better individual customization of content and advertising.
5.3 Our suppliers and service providers are required to comply with our data processing and security standards. The data we provide to them, including your personal data, is only made available in connection with the fulfillment of their tasks. They are not authorized to use your personal data for purposes other than those specified in this policy.
Data transmission to payment service providers:
Data transfer to newsletter dispatch companies:
We transfer your data to Mailchimp for sending and user management of newsletters.
How Mailchimp protects and uses your data can be found here: Information on the General Data Protection Regulation: https://eepurl.com/gv_uXD
6 Opt-in or opt-out regarding direct marketing
6.1 We and selected third parties may use the data you provide to us on our website and apps for the purpose of direct marketing to send you updates, newsletters, event notifications, or other communications that we think may interest you.
6.2 If legally required, your consent will be obtained before we send you direct marketing material. In any case, we will provide you with the option to opt out in every message sent.
6.3 You can object to receiving direct marketing material from us at any time by contacting us by email at the email address provided in section 17 or by unsubscribing via the opt-out options provided in our email communications.
7 Analysis and advertising tools
7.1 To ensure that our online advertising is tailored to you and of interest to you, we analyze your behavior on our websites, partner websites, and apps as well as your interactions with us. For example, we track when you click on items or our advertisements (which are on our websites or external websites), when you interact with us via social media (by mentioning us or our products), when you communicate directly with us (including via our chatbot tools used on social media), when you purchase products from us, when you attend our events, when you open and interact with our marketing messages, and where you come from when you visit our website or download our apps.
7.2 We use third-party programs. For this purpose, we use cookies or similar technologies to collect data about your usage behavior and to offer you interest-based advertisements.
7.3 We also use third-party tools, including Facebook Custom Audience and Google Customer Match, to deliver advertising to you on external platforms (also on Facebook, YouTube, and Google). These tools are provided by external providers, such as Google. They enable the matching of customers of Feli & Hans Fashion GmbH/Visitorsinside with Facebook or Google users to provide tailored advertising. For this purpose, we share your data with the respective providers (e.g., Facebook and Google) and use cookies or similar technologies on our website to analyze how effective our advertising appearances are on other websites. More information about the use of data by Facebook or Google can be found at the following link: https://www.facebook.com/ads/about or https://support.google.com/google-ads/answer/6379332?hl=en. You can object to receiving advertising through this tool via your Facebook or Google settings or by contacting us by email, as explained in more detail in section 17 below.
8 Cookies and other technologies
8.1 We collect data automatically through the use of "cookies." Cookies can be set by us or by third parties. A cookie is a text file that contains a small amount of data, which a website can send to your browser and then store as an anonymous tag on your computer to identify your computer, but not you. Some pages of our website use cookies to provide you with better services when you return to the website. You can set your browser to notify you before you receive a cookie; this gives you the option to decide whether to accept the cookie. You can also set your browser to disable cookies. If you do this, some services on our website may not function properly.
8.2 We also use web beacons, which are commonly known as "one-pixel GIFs," "clear GIFs," or "tags." Web beacons are small graphic files that may be included on our website. Web beacons allow us to optimize our products and services and provide analytical data to us and third parties, for example, how many visitors our website has. We can also use web beacons in our email correspondence to determine whether you open an email or take further actions. We also collaborate with other organizations to place our web beacons on their websites or in their advertisements. We do this so that we can generate statistics on how often clicking on an advertisement on a website of Feli & Hans Fashion GmbH or an advertising partner leads to a purchase or other interaction on the website of an advertising partner.
8.3 For our apps, we automatically collect data through the use of device IDs ("IDs"). An ID is a specific sequence of numbers and letters ("string") assigned to your device but does not identify you. The ID allows us and selected third parties to track your behavior when you use the app. Almost every app uses ID technology. IDs serve various purposes; for example, they remember your preferences and generally provide a better user experience. IDs can tell us, for example, whether you have used our app before or if this is your first time. They also ensure that ads you see through the app are tailored to you and your interests. Due to this functionality, IDs are extremely useful for improving your user experience.
8.4 More information about the specific cookies and web beacons used on this website can be found in the Cookie Policy.
9 Links to Other Websites and Social Media
9.1 The provision of links to other websites is for informational purposes only. Other websites are beyond our control and are not covered by this policy. When accessing other websites via the provided links, the operators of those websites may collect data about you, which they may use according to their own privacy policies in ways that may differ from our policy.
9.2 On some pages of our website, content, applications, or plugins from third parties may be provided that track your use of content, applications, or plugins and/or optimize your use of content, applications, or plugins. For example, if you share an article on our website via a social media share button (e.g., Facebook, Twitter, or Google Plus), this action is recorded by the social network that created the button. More information about social media plugins on our website can be found in our Cookie Policy.
10 Data Retention
10.1 We will not retain your data longer than necessary for our business purposes or due to legal or regulatory requirements.
10.2 We will retain your data as long as you have an account with one of our brands and further if necessary to fulfill our legal obligations, such as retaining data for tax and accounting purposes. The retention of your data is carried out according to our internal data retention policies.
10.3 If you object to receiving direct marketing material from us or opt out of it, we will remove your contact details and your consent or permission for marketing activities to ensure you no longer receive promotional messages from us. Personal data will not be deleted if it is required for investigation or legal proceedings. In such cases, it will be stored until the matter is fully resolved.
10.4 In all cases, we will continue to protect your personal data in accordance with the provisions contained in this policy. We will also routinely update our data to ensure it is always up to date.
11 Your rights
11.1 Depending on applicable law, you may have the following rights regarding your personal data under certain circumstances:
- (a) Right to access your personal data. If you would like a copy of the personal data we have stored about you, please contact us at the email address provided below. Before responding to your request, we may ask you to verify your identity and provide further details about your request. We will try to process your request within a reasonable time, but in any case within the legally prescribed period.
- (b) Right to correction, deletion, or restriction of the processing of your personal data. If you wish to correct, delete, or restrict the processing of your personal data, please contact us at the email address provided below. It is your responsibility to ensure that you provide truthful, accurate, and complete information and keep it up to date at all times.
- (c) Right of withdrawal. If you have given your consent to the processing of your data, you can revoke it at any time by contacting us via the email address provided below in section 17.
- (d) Right to data portability. You can ask us to help you transfer some of your data to other companies. In this context, you have the right to request that we transfer your data to another company in a simple readable format. You can submit your request via the email address provided below.
- (e) Right to object. You can object to the way we process your personal data or to profiling-based direct marketing, provided there is a legitimate interest, by submitting your request via the email address provided below.
- (f) The right not to be subject to automated decision-making processes. (For more details, please refer to section 17 below).
- (g) Right to complain to a supervisory authority. You can contact your local supervisory authority if you have a complaint about how we handle your personal data.
11.2 If you have set up a user account, you can access the personal data we have about you through your user account and receive a copy of it, as well as make corrections or additions to incorrect data or delete it. You can also close the user account at any time.
11.3 If you wish to exercise any of the rights listed above, please contact us at the email address provided in section 17 below.
12 Profiling
12.1 We may use your data to try to learn more about you so that we can better predict which products and services you might be interested in.
12.2 On some of our e-commerce websites, we engage service providers who use automated decision-making processes to verify your address and creditworthiness. This allows us to ensure that we use correct address data and assess the risk of non-payment for our products and services.
13 Data Security
13.1 We use physical, technical, and administrative measures to protect your personal data stored by us against unauthorized access, unauthorized collection, use, disclosure, duplication, alteration, or deletion. All data you provide to us is stored on secure servers.
13.2 If you have a password to access our website or app, you are responsible for securely keeping the password and maintaining its confidentiality.
14 Worldwide transfer
14.1 Due to the fact that the internet provides a global environment, the collection and processing of personal data via the internet necessarily involves the international transfer of data. We usually store personal data collected through our website about you in your region (for example, in the European Economic Area in the case of visitors from Europe), but it may happen that your personal data is also transferred to parties outside your region (where other data protection laws apply, e.g., in the USA), including affiliated companies of Feli & Hans Fashion GmbH.
14.2 When this occurs, we have implemented protective measures and data protection solutions to ensure that your data is adequately protected in third countries, e.g., by using standard contractual clauses or, if applicable, relying on the Privacy Shield. If you would like more information about this, please contact us via the email address provided in section 17.
15 Use of the website by minors
15.1 By using this website, you confirm that you are older than 16 years. If you are 16 years old or younger, you must first obtain the consent of your parents/legal guardians before providing us with data through our website or apps. Without this consent, providing data is prohibited. If you still provide us with data, we will stop processing this data as soon as we become aware of it.
- Changes to the policy
16.1 This policy was last updated on 14.09.2023. Each time this policy is significantly changed, a notice will be published on our website for a period of 30 days. By continuing to use our website or app, you agree to the respective changes.
17 Questions, concerns, and complaints regarding the policy, contact details of the data protection officer
17.1 This website is maintained by Stapf GmbH. If you have any questions, concerns, or complaints regarding the policy or our handling of your data, please send us an email at service@stapf.at.






